Saturday, April 23, 2005

A STAR IS BORN: Mediation is used to promote a new Hollywood film

Mediation has a role in promoting a Hollywood filmFor the first time (at least this is the first time I’ve run across this) the word “mediation” has been used in a promotion for a Hollywood film. In this case, it’s Monster-in-Law, a film due to be released May 13 starring J. Lo and Jane Fonda.

As part of its promotion for the film, Zap2It.com is offering the chance to enter a Monster-in-Law contest to win what it describes as a “‘Monster-In-Law’ Mediation Kit” “containing everything you'll need to manage your better half's family”.

If you’re curious about what’s in the kit, it’s definitely not copies of conflict resolution classics Getting to Yes and Difficult Conversations: How to Discuss What Matters Most. Instead the kit provides “24 hours of movies and music that should help extinguish familial flare-ups”.